Market Leadership is an Active Process
Companies must be proactive - continuously differentiating themselves by understanding the changing requirements of their customers. Market leaders are constantly seeking insight on how to energize customers, how to contribute to their experiences, and how to gain an advantage over the competition. Ultimately, successful companies have the voice of the customers reverberating through their sales, channel, service, pricing, and product strategies.
Current clients include Adaptec, EMC, Dell, McData, HP, QLogic, HDS, CA, Engenio, BakBone Software, Copan Systems, Cisco, and Symantec. We do not engage in a project with any client that presents a potential conflict of interest. HATTRAS does not sell or publish its work as our deliverables are considered the intellectual property of our client.
"HATTRAS provided the insights that helped us craft our SMB strategy. Months later, the information still
guides our ongoing go-to-market plans”
—Hitachi Data Systems
“HATTRAS collected unique customer insights that guided our 3 year product roadmap”
—EMC
“Terrific information on a short turnaround”
—QLogic
“HATTRAS consistently delivers and keeps us ahead of the market curve”
—DELL
“HATTRAS provides exceptional market insight into key market segments”
—Adaptec
“HATTRAS provided us with the reseller profile for selected market segments that allowed us to refine our product develop and emphasize specific product features and functions”
—LSI Corporation